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Broken link building helps you earn links by fixing dead outbound links on relevant pages

Broken Link Building for clean, relevant backlinks

Broken link building is simple in theory: we find pages in your niche that link out to a dead URL, then we offer a better working page as a replacement. When it is done right, the pitch feels helpful because it is. This works best when you already have a solid piece of content that fits the topic. If you want outreach links that do not rely on broken URLs, see Manual outreach link building. If you want curated lists, see Resource page link building.

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Prefer packages? See Link Building Packages. Want safety details? See Quality, Safety, and Policies.

What “broken link building” means in real life

Broken link building usually targets pages that already rank for your topic. Those pages link out to references, tools, and citations. When one of those outbound links returns a 404, times out, or redirects to something unrelated, the page gets worse for users. A good replacement fixes the reader’s path and can also pass link equity to your target page.

Dead resource link on a guide

A “best resources” page links to something that no longer exists. We pitch your page as a working replacement.

Old citation that vanished

Common in stats posts and research roundups. A cleaner, current source can be a solid fit.

Tool link that now redirects

A tool gets sold and the page changes. We pitch a stable alternative on your site or a partner asset.

If you need the replacement page created first, pair this with your content plan and then add Resource page link building for extra placements.

How we run broken link building

This is still manual outreach. The difference is the reason for the email is clear. A dead link is a real problem, and you are offering a fix.

The workflow

  • Find broken outbound links on topic-matching pages
  • Confirm index status and relevance of the host page
  • Pitch your replacement page with a short, helpful note
  • Deliver live URLs, anchors used, and link attributes

Quality controls

  • No spam networks, no irrelevant placements, no random sitewide links
  • Anchor text stays natural, mostly brand, URL, and topic phrases
  • Link attributes tracked: dofollow, nofollow, sponsored, UGC
Full details live at Quality, Safety, and Policies.
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Broken link building FAQ

If you are choosing between broken link building, outreach, guest posts, or niche edits, these help.

Does broken link building still work?Yes, with fit
It works when the broken link is on a relevant page, the editor is active, and your replacement page is a clean match. If your site needs broader placement types too, pair with Manual outreach.
Do I need to create new content for this?Often
Sometimes your existing page is enough. In other cases, we build or refresh a replacement asset so the pitch is honest and helpful.
Is this safer than paid guest posts?Different
The pitch is based on a real issue, so it can feel more natural. Still, quality rules matter. See Quality, Safety, and Policies.
How do you report links?Clear list
You receive the live URL, your target page, the anchor used, and link attributes. For proof examples, see Case Studies and Results.
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