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Competitor backlink gap finds the sites linking to them, not you

Competitor Backlink Gap Links

If your competitors keep outranking you, their content might not be “better” at all. Many times they just have stronger referring domains, more topical backlinks, and a cleaner anchor text mix. Competitor backlink gap link building starts with a backlink audit and link intersect analysis, then we go after the best-fit domains. Pair this with manual outreach link building for steady placements, or use digital PR backlinks when you want stronger brand mentions.

Get a gap plan How it works Packages
Helpful reads: Backlink audit • Quality, Safety, and Policies • Link building cost

What you get from a backlink gap campaign

This is not “copy what they did”. We filter for relevance and risk so you get links that fit your niche and your brand. We also watch link velocity so your growth looks normal.

Link intersect list

A list of linking domains that support competitors, plus the exact pages they link to and the link context.

Risk filters

Index status, topical fit, link type, and obvious spam signals. We avoid link farms and weird networks.

Page priority plan

Which target pages need links now, and what anchor text mix makes sense for your backlink profile.

For link placement types, see guest post backlinks and niche edits.

How competitor backlink gap link building works

We treat competitor links as evidence. It shows what publishers already link to in your niche, which pages attract links, and what kind of citations feel normal for your topic.

Workflow

  • Choose your real search competitors (SERP overlap, not just business rivals)
  • Run link intersect and capture referring domains and linking pages
  • Sort by relevance, index status, and link placement type
  • Outreach, content, and placements, then track link attributes and anchors

Filters we use

  • Topic match, brand safety, and natural link context on the page
  • Anchor text planning: brand, URL, topical, partial-match
  • Link attributes: dofollow, nofollow, sponsored, UGC
  • Pace control: link velocity that matches your site stage and niche
For cleanup scenarios, see Disavow and cleanup.

Common placements

  • Guest post backlinks and editorial mentions
  • Resource page links and “best tools” lists
  • Contextual links inside relevant pages (niche edits)

What we avoid

  • Random blog networks, scraped sites, and off-topic placements
  • Anchor text that looks forced or too exact-match heavy
  • Link blasts and strange “sudden spike” velocity
Run a competitor gap scan Guest posts Resource links

Competitor backlink gap FAQ

These are the questions people ask right before they pay for a competitor backlink analysis.

Do you need access to my SEO tools?No
Not required. If you have exports from Ahrefs, Semrush, Majestic, or Google Search Console, we can use them. If not, we can still run the analysis from our side.
Is this the same as copying competitor backlinks?No
We treat competitor links as a shortlist, then filter for relevance and risk. The goal is a clean link profile, not a cloned footprint.
Will you plan anchors and target pages?Yes
We plan anchors around brand, URL, topical terms, and partial-match anchors. Target pages are prioritized based on what you want to rank and how your internal links are set up.
What if my site already has bad links?Fix first
We can map risky domains and anchors, then plan cleanup steps. See Disavow and cleanup and Backlink audit.
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