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Local citation building keeps your NAP consistent across the web

Local Citation Building

If you are doing local SEO, citations still matter. A citation is your business listing on platforms like Google Business Profile, Apple Maps, Bing Places, Yelp, and industry directories. When your name, address, and phone number do not match across listings, it creates trust gaps and ranking drag. We clean up duplicates, fix mismatches, and build new citations that match your categories and service area. Need more than citations? Pair this with manual outreach link building or resource page links for contextual backlinks.

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Related pages: Location link building • Quality, Safety, and Policies • Link building cost

What local citations support

Citations help search engines confirm business identity and location data. They also help customers find you on maps and directory apps. This work supports map visibility, “near me” queries, and fewer customer call issues caused by wrong phone numbers.

Maps consistency

Google Business Profile, Apple Maps, Bing Places, and major aggregators become aligned with the same NAP and categories.

Fewer wrong calls

Clean listings reduce bad phone numbers, outdated addresses, and duplicate listings that confuse customers.

Local relevance

Better signals for service areas, city pages, and “near me” searches, especially when paired with strong on-page content.

Want contextual backlinks for local pages too? See resource page link building.

How local citation building works

We treat citations like identity hygiene. The goal is simple: your business details should look the same everywhere, and duplicates should not fight each other.

Process

  • Audit current listings and find duplicates, wrong categories, and mismatched NAP
  • Clean up duplicates and request edits where the wrong data is showing
  • Build new citations on the right platforms for your category and service area
  • Deliver a report with live listing URLs and what was fixed

Your NAP details

NAP means Name, Address, Phone. Small differences can create duplicates and ranking drag. We keep one “source of truth” and match it across listings.

Example format
Business Name: Your Brand LLC
Address: 123 Main St, Suite 200, City, ST 12345
Phone: (555) 123-4567
Website: https://example.com
Categories: Primary + Secondary
Service area: City + nearby areas
If your business moved recently, clean citations first, then build contextual backlinks. See manual outreach.
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Local citation building FAQ

Quick answers to the common questions local businesses ask.

Are citations backlinks?Sometimes
Many citations include a website link, though some are nofollow. The bigger value is consistency, identity signals, and being found across maps and directory apps. For contextual backlinks, see guest post backlinks.
How many citations do I need?Depends
It depends on your niche, city size, and current footprint. If you have duplicates or wrong NAP, cleanup can matter more than new builds.
Do you fix duplicates and wrong listings?Yes
Yes. We identify duplicates and edit or suppress them where possible, then align your best listing with the correct categories and NAP.
Can citations help “near me” searches?Support
They explains who you are and where you are. Pair them with on-page location signals and a strong Google Business Profile for better map visibility.
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