Which page should an unlinked mention link to?

It depends on the mention context. Product mentions should link to product pages, service mentions to the relevant service page, and general brand mentions often link to the homepage.

Is unlinked mention link building better than guest posts?

It is different. Mention conversions leverage existing coverage, while guest posts create new placements. Many sites use both depending on goals.

How do you find unlinked brand mentions?

Mentions are found through brand and niche queries, then reviewed for relevance, index status, and a clear way to contact the editor or site owner.

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Unlinked brand mentions turn existing coverage into backlinks, without new posts

Unlinked Brand Mention Link Building

Q: Do unlinked mentions usually turn into dofollow links?

It depends on the publisher. Some add normal links, others use nofollow or sponsored attributes. The link attribute is tracked in reporting.

Your brand gets mentioned online more than you think. Blogs, list posts, podcasts, newsletters, local news, partner pages, even event recaps. When the author writes your name but forgets to link, you miss referral clicks and link equity. Unlinked mention link building is the clean fix: we find the mention, confirm the page is indexed and relevant, then ask for a simple link to the right page. If you want brand coverage first, pair this with Digital PR backlinks or HARO and journalist links.

Fix unlinked mentions What counts as a mention Safety rules

Browse: Backlink services • Proof: Case Studies and Results • Packages: Link Building Packages

What counts as an unlinked brand mention

A mention can be a brand name, a founder name, a product name, a tool name, or even a branded tagline. We look for mentions that already show intent, meaning the author is talking about you in a positive or neutral way. Those are the easiest to convert into a backlink.

List posts and comparisons

“Best tools”, “Top agencies”, “Alternatives” pages that name you but do not link.

Reviews and case writeups

Someone talks about results, pricing, or experience, but the URL is missing.

News, events, partnerships

Event pages, sponsor lists, partner pages, interview recaps, local community posts.

If you need more brand coverage first, start with Digital PR and then convert mentions.

How unlinked mention link building works

The aim is a clean backlink profile. This is mostly branded anchors, plain URLs, and natural phrasing. That helps the link look normal while still supporting rankings and trust.

The steps

Find mentions of your brand, product, team, and key entities
Confirm the page is indexed and fits your niche and topic cluster
Ask for a link to the best destination page, homepage, or a specific service page
Deliver report with live URLs, anchors, and link attributes

Link profile fit

Branded anchors and plain URLs most of the time
Natural mention context, no awkward keyword stuffing
Track attributes: dofollow, nofollow, sponsored, UGC

Want the same “brand-first” feel, but with new placements? See Digital PR backlinks.

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What a mention conversion looks like

These are sample layouts so clients know what we are talking about. Your actual targets depend on your niche, your brand footprint, and which pages we want to support.

“We tested YourBrand during our outreach workflow and it was one of the tools we kept using…”

Conversion: add a link on “YourBrand” to your homepage or a product page.

Review post Anchor: brand name or URL

“Special thanks to YourBrand for sponsoring our event. Their team helped us with…”

Conversion: add a link on your brand name to a partner page or homepage.

Event page Attribute: dofollow or nofollow

Proof, charts, and before/after live at Case Studies and Results.

Unlinked mentions FAQ

These are the same questions people ask right before they buy.

Do unlinked mentions usually turn into dofollow links?Depends

Many editors add a normal link, some use nofollow, and some mark links as sponsored. We track the attribute either way. If you only want placements that can pass ranking signals, discuss that upfront and review policies.

Which page should the mention link to?Best fit

It depends on the context. A product mention should link to the product page. A brand mention can link to the homepage. A service mention can link to a service page. If you are building toward a single term, map this with your internal links and content plan.

Is this better than guest posts?Different

Mentions are often easier because the author already knows you. Guest posts build new coverage. Many sites use both, see Guest Post Backlinks.

How do you find mentions?Search + review

We use brand queries, product queries, people name queries, and niche terms, then we review each page for fit, index status, and contact paths.

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