Ecommerce case studies for category pages, product pages, and collections

Ecommerce link building case studies

This hub is about ecommerce SEO outcomes you can connect to real pages, like category pages, collections, and product pages. You will see changes in referring domains, links to target URLs, anchor text mix, and results that show up in rankings, organic traffic, and sales. The work usually blends manual outreach, guest post backlinks, niche edits, resource page links, and digital PR, based on what the store needs first.

Filter is visual only. Use it as a pattern if you want to connect real data later.

Ecommerce results you can tie to revenue pages

These are case studies. Real store wins. The strongest ecommerce case studies show category page rankings, product page visibility, and the impact on sales, AOV, and revenue from organic traffic.

Category page links Shopify • Competitive niche

Category page climbed for a high-buying-intent keyword

Target page: collection / category. Objective: rank for a non-brand buying keyword and improve revenue from organic search. Links focused on topical relevance, clean anchors, and supporting internal linking to key products.

+34 net new referring domains Entity terms: referring domains, link equity, page authority signals.
+61% organic revenue to category Entity terms: organic traffic, ecommerce conversions, attribution.
+23% add-to-cart rate from SEO Entity terms: user intent, CTR, on-page relevance.
Outreach + niche edits WooCommerce • Long-tail growth

Product page and supporting content earned links that pushed long-tail sales

Target pages: one core product page plus two supporting guides. Objective: improve product page rankings and reduce dependence on paid ads. The plan used existing pages for edits, plus outreach to topic-matching sites.

+22 links to supporting pages Entity terms: internal linking, topical relevance, content clusters.
+2.1x non-brand clicks Entity terms: rankings, impressions, click-through rate.
-18% paid spend reliance Entity terms: CAC, marketing mix, revenue stability.

Example placements (blurred)

Ecommerce case studies.

Fields: target collection URL Fields: anchor text Fields: referring domain topic Fields: dofollow / nofollow / sponsored / UGC

What usually moves the needle for ecommerce

Ecommerce link building usually works best when you strengthen category pages first, then support product pages with internal links and supporting content. We also watch anchor text distribution so a store does not look like it is pushing exact-match anchors too hard.

01 • Targets

Category pages and collections first

Category pages tend to capture broad buying intent. We build topical links to the collection page and supporting guides, then use internal links to pass relevance to products.

02 • Fit

Relevance checks that matter

We look at index status, content topic, link placement context, and link attributes. For policy alignment, see quality and safety.

03 • Mix

Anchor text mix by intent

We balance brand anchors, URL anchors, topical anchors, and partial-match anchors so the profile looks natural for a store. If you want the package format, see ecommerce link building packages.

Want ecommerce links tied to collections, products, and sales?

Share your store URL and your top category pages. We will reply with a plan that covers target pages, link types, anchor text mix, and a realistic monthly pace for your backlink profile.