Local SEO case studies

This hub is about local outcomes you can actually check, like local service page rankings, branded searches, calls, and direction requests. The work usually includes local citations, niche directory listings, clean contextual backlinks, and a link profile that supports the business category and service areas. We also watch link attributes and anchor text distribution so it looks normal for a local brand.

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Local results that show up in calls, direction requests, and service page rankings

These are local case studies. The best local proof of citation coverage, niche directory placements, link context, and clear before and after numbers tied to leads.

Citations + directories Home services • Multi-city

NAP consistency improved, local service pages started ranking in more zip codes

Target pages: local service pages for core services. Objective: reduce confusion from inconsistent listings and earn niche directory links that match the business category. The plan paired local citation building with a small number of contextual backlinks.

+78 citations corrected or added Entity terms: NAP consistency, local citations, business listings.

+39% calls from organic and local Entity terms: phone calls, lead tracking, local intent.

+26% service page clicks Entity terms: rankings, impressions, click-through rate.

Ask for a local plan Local citation building

Local backlinks Professional services • One city

Local brand mentions turned into links, service page rankings improved

Target pages: service page and “about” page. Objective: earn links that match the city and the niche. The plan used unlinked brand mention link building plus a few resource page links.

+14 new referring domains Entity terms: referring domains, link profile, local relevance.

+31% direction requests Entity terms: conversions, local actions, intent.

+19% lead form submits Entity terms: organic traffic, landing page, CTA.

Talk through your city Unlinked mentions

Proof

Local proof: citation coverage lists, directory placements, service page rankings, and lead tracking screenshots.

Fields: city + service keywords Fields: NAP consistency Fields: niche directories Fields: calls and form leads

What usually works for local link building

Local SEO tends to reward clarity. That means consistent business info, relevant local citations, and links that match both the service and the service area. We also keep anchor text natural, with plenty of brand and URL anchors.

01 • Listings

Fix NAP consistency first

When Name, Address, Phone data is inconsistent, it can create trust issues. Citations help confirm business details across directories and aggregators.

02 • Relevance

Choose local placements that fit the niche

Niche directory listings and local resource pages work well when they match the category. For examples, see niche directories.

03 • Profile

Anchor mix and link attributes

We balance brand, URL, topical, and partial-match anchors, and track dofollow, nofollow, sponsored, and UGC. See quality and safety.

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Want local links that support your service areas and leads?

Share your website, your city, and your top services. We will reply with a plan that covers citations, directory targets, link types, anchor text mix, and a monthly pace that fits a local business backlink profile.

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