Crypto Link Building that supports rankings without weird signals
Crypto is noisy. Competitors chase links fast, anchors get over-pushed, and many sites pick up junk domains. If you are building for an exchange, wallet, token, blockchain project, DeFi, NFT marketplace, Web3 SaaS, crypto news, trading platform, staking, custody, KYC, AML, or on-chain analytics, you need links that look normal to humans. We focus on editorial context, topical fit, balanced dofollow and nofollow links, and reporting you can check. Best-fit starting point is often the Authority package, then a mix of digital PR backlinks and manual outreach link building.
Crypto sites can trigger trust issues when content looks thin, claims are unverified, or backlinks feel forced. We keep anchors natural, track link attributes (dofollow, nofollow, sponsored, UGC), and avoid link schemes. If you already have spam, start with a cleanup plan on Quality, Safety, and Policies.
What we build links to for crypto websites
Crypto rankings usually improve when link equity supports pages that answer user intent clearly, show sources, and feel credible. We also map internal linking so product pages, documentation, and content hubs pass strength to the pages that matter most.
Product pages
Exchange pages, wallet pages, staking pages, fees, security pages, supported chains, token pages, custody.
Educational content
“What is”, “how to”, “security”, “fees”, “gas”, “layer 2”, “bridge”, “KYC”, “AML”, and glossary pages.
Trust pages
Risk disclosure, proof-of-reserves (if applicable), security audits, bug bounty, compliance pages, team pages.
Typical backlink gaps and competitor patterns in crypto
The crypto SERP is packed with fast-moving sites. The winners keep their link profile believable and earn links from places that match the topic. The fastest way to lose ground is anchor spam, irrelevant domains, and link bursts that look unnatural.
Competitor patterns
- Editorial backlinks from crypto publications, fintech blogs, security blogs, developer communities
- Data mentions and citations from research posts, security reports, on-chain stats pages
- Mixed anchors and mixed link attributes so the profile does not scream “paid”
Common gaps
- Anchor text stuffed with “best exchange”, “buy crypto”, “crypto trading platform” across many links
- Too many low-quality referring domains and pages that are not indexed or are off-topic
- Missing proof pages: security posture, audits, disclosures, team, and clear product explanations
Suggested anchor text mix for crypto intent
Crypto anchors get over-optimized fast. We keep brand and URL anchors leading, use topical anchors lightly, and keep partial match anchors minimal. We also track link attributes and pace (link velocity) so growth looks normal.
Anchor mix ranges by intent
Plan anchors, avoid spikesBrand anchors 45% to 70%
URL anchors 18% to 35%
Topical anchors 4% to 12%
Partial match anchors 1% to 6%
Examples of crypto link placements
These are example layouts for editorial mentions, security references, and research citations. URLs are blurred by design. Deliverables include live URLs and reporting.
Trust signals we support for crypto
Crypto SEO gets easier when trust signals are visible. Links help when they point to pages that explain the product clearly, show risk disclosures, and build confidence through proof.
Security and transparency pages
Security posture, audits, bug bounty, proof pages, disclosures, and clear documentation that support trust.
Authority placements
Editorial placements and digital PR mentions on sites that match crypto, security, fintech, and trading topics.
Transparent reporting
Live URLs, target page, anchor used, and link attributes tracked. See quality and safety.
Want crypto links that look normal and support growth?
Share your URL and the pages you want to rank. We will reply with a plan: target pages, link types, anchor mix, and pacing based on your niche and your current backlink profile.