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Ecommerce link building for category pages, product pages, and collections

Ecommerce Link Building that supports collections, products, and revenue pages

Ecommerce SEO gets tough when competitors have more referring domains pointing at category pages, collections, and key product lines. This page shows the typical backlink gaps, what competitors usually do, and a safe anchor text mix that fits purchase intent. For a ready plan, the best fit is the Ecommerce package.

Best-fit package: Ecommerce Resource page links Manual outreach

Typical backlink gaps in ecommerce

Most ecommerce sites collect links to the blog, then wonder why category pages do not move. Competitors often build links into collections, “best X” pages, buying guides, and brand pages, then push internal links into revenue pages. Here are patterns we see across online stores.

Competitor patterns

  • Links to collections and categories from niche blogs, gift guides, and “top products” lists
  • Editorial placements that mention the brand name, then link to the storefront or collection hub
  • Links to buying guides, size charts, comparison pages, and “how to choose” content

Common ecommerce gaps

  • Too many links to the homepage, not enough to categories, collections, and key product lines
  • No linkable assets like statistics pages, templates, or interactive tools that people cite
  • Weak internal linking from guides into the category pages you want to rank
Competitor backlink gaps Linkable assets Get the Ecommerce package

Suggested anchor text mix for ecommerce

Ecommerce anchors should look normal. Brand and URL anchors keep the profile clean, while topical and partial match anchors help category pages. The exact mix depends on your current backlink profile, your SERPs, and whether you are pushing a brand, a collection, or a product line.

Anchor mix ranges by intent

Balanced anchor text, planned link velocity, tracked attributes

Brand anchors 35% to 55%

Brand name Brand + product line Store name

URL anchors 15% to 30%

https://yourstore.com /collections/category www + naked URL

Topical anchors 10% to 25%

category name product type use-case phrase

Partial match anchors 5% to 15%

best + category shop + category category + online
Notes: We also track link attributes (dofollow, nofollow, sponsored, UGC) and keep anchors aligned with page intent. If you already have heavy exact-match anchors, we usually tilt harder toward brand and URL anchors first. See Quality, Safety, and Policies.
Manual outreach Resource page links Best-fit package

Examples of ecommerce link placements

These are example layouts that mirror how placements often look on blogs, gift guides, and resource pages. URLs are blurred by design. When you work with us, you get live URLs and reporting.

Gift guide placement contextual mention + category link
Publisher:
“If you are shopping for premium leather wallets, we liked the build quality and packaging. Their wallet collection has several styles and a simple returns policy.”
Typical target: collection page or category page, with a brand or topical anchor.
Resource page placement editorial list + brand anchor
Resource page:
“Stores we recommend: BrandName (fast shipping), plus a solid size guide for first-time buyers.”
Typical target: homepage or brand page, then internal links push authority into categories.
Get the Ecommerce package Resource page links Manual outreach

Want category pages to rank, not only blog posts?

Share your store URL and the collections you want to push. We will reply with a plan: target pages, link types, anchor mix, and a realistic pace based on your niche.

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