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Real estate link building for agents, brokers, teams, and property pages

Real Estate Link Building for local visibility, listings, and trust

Real estate SERPs are crowded and trust-driven. The sites that win usually earn links that look local, relevant, and earned, not random. This page covers the backlink gaps we see in real estate, how competitors build referring domains, and a sensible anchor text mix. If you want a ready plan, start with Local SEO link building package.

Best-fit package: Local SEO Local citation building Unlinked mentions

What we usually target in real estate

Real estate link building works best when links support the pages people actually search: “realtor near me”, neighborhood pages, city pages, and service pages like buyer agent, listing agent, and property management. We also support linkable assets like market reports and neighborhood guides.

City and neighborhood pages

“Homes for sale in [city]”, “best neighborhoods”, school zones, commute and lifestyle pages that build local relevance.

Service pages

Buyer agent, seller services, listing presentations, relocation, first-time homebuyer help, property management.

Market reports and guides

Monthly market updates, pricing trends, “how to buy”, “how to sell”, closing costs, inspection checklists.

Local citations Resource page links Request a local plan

Typical backlink gaps and competitor patterns

Real estate competitors often win by collecting local references, community mentions, and links that reinforce trust signals. They also build a steady flow of referring domains into city pages and neighborhood hubs, then pass that authority with internal links.

Competitor patterns

  • Links from local news, community sites, chamber pages, sponsorships, and event pages
  • Citations that match NAP (name, address, phone), plus niche real estate directories
  • Links to neighborhood guides and “moving to [city]” pages, not only the homepage

Common gaps

  • Too many generic guest posts with no local tie, and no links to city pages
  • Thin neighborhood pages with weak internal links and no supporting mentions
  • Not enough brand mentions, reviews, and citations that support trust and local intent
Competitor backlink gaps Local citations Local SEO package

Suggested anchor text mix for real estate intent

In real estate, anchors should lean heavily toward brand, URL, and location-friendly wording. It keeps the profile natural and supports “near me” and city intent.

Anchor mix ranges by intent

Brand + URL first, then topical and partial

Brand anchors 40% to 60%

Brand name Agent name + brand Team name

URL anchors 20% to 35%

naked URL /city/neighborhood homepage + city hub

Topical anchors 8% to 18%

homes for sale + city realtor + city moving to + city

Partial match anchors 3% to 10%

best realtor + city buy a home + city sell my house + city
We also track link attributes (dofollow, nofollow, sponsored, UGC), and keep anchors aligned with the page intent. If your profile already has exact-match anchors, we usually rebuild with brand + URL anchors first. See Quality, Safety, and Policies.
Local citations Unlinked mentions Request an anchor plan

Examples of real estate link placements

These are example layouts for community mentions, local resources, and directory-style placements. URLs are blurred by design. Deliverables include live URLs and reporting.

Community mention local site + brand anchor
Community site:
“Thanks to BrandName Realty for sponsoring our neighborhood cleanup. If you are new to the area, their moving guide is a helpful starting point.”
Typical target: brand page or city guide, then internal links push into service pages.
Local resource list resource page + city page link
City resources:
“Real estate help: homes for sale in CityName, plus a simple checklist for first-time buyers.”
Typical target: city hub, neighborhood page, or a buyer guide with strong internal links.
Local SEO package Resource page links Local citations

Want stronger “near me” visibility and better city page rankings?

Send your URL and your target areas. We will reply with a clear plan: which pages to support, link types, anchor mix, and a pace that looks normal for real estate.

Request a real estate plan See case studies Quality and safety