SaaS link building that supports trial signups and demo requests
SaaS buyers search in very specific ways: “best tools”, “alternatives”, “pricing”, “integrations”, and problem-based searches. The backlink gaps we see in SaaS are rarely about raw backlink count. It is usually about referring domains in the right category, clean anchor text, and links that sit inside real editorial context. If you want the package built for SaaS funnels, jump to the SaaS link building package.
Typical SaaS backlink gaps and competitor patterns
When we compare SaaS sites ranking on page one, we usually see a few repeated patterns in link profiles. These are not “secrets”. They are the normal footprints that show up across strong SaaS SERPs.
Competitors have more category referring domains
Winners usually have links from product blogs, niche publishers, “best software” list sites, and SaaS communities. This affects page authority and topical relevance more than random high-metric domains.
They have editorial links to product-led pages
You will see links pointed at pricing, integrations, feature pages, and alternatives, not only blog posts. That is one reason they win “software + use case” searches.
They rank list posts, then funnel links internally
Competitors often push “best X software” posts and comparison pages, then use internal links to push features and signup pages. That internal link path matters.
Your brand mentions do not link back
SaaS gets mentioned in newsletters, roundups, and user forums, then the author forgets to link. Turning mentions into links is one of the fastest clean wins.
Anchor text is calmer than yours
A lot of SaaS sites over-push partial match anchors early. Competitors often have more brand anchors, URL anchors, and “click here” style anchors mixed in.
Link velocity looks steady
SaaS winners keep earning links every month from outreach, PR, partnerships, and content promotion. That steady growth tends to look normal to search engines.
Suggested SaaS anchor text mix by intent
Anchor planning is not about forcing match keywords. It is about building a natural backlink profile that fits your brand. Below is a simple mix by intent. Your exact ratios depend on your current anchors and how competitive your category is.
| Intent bucket | What it looks like | Notes |
|---|---|---|
| Brand anchors | “YourBrand”, “YourBrand CRM”, “YourBrand analytics” | Often the safest foundation for SaaS, also supports entity recognition and brand mentions. |
| URL anchors | yourdomain.com, /pricing/, /integrations/ | Good for natural mix and for links from resource pages and directories that prefer raw URLs. |
| Topical anchors | “project management tool”, “help desk software”, “email marketing platform” | Use when the page context truly matches your category. Keep phrasing readable in-sentence. |
| Partial match anchors | “customer support software for startups”, “GDPR-friendly analytics tool” | Works well for feature pages and use cases, but too much too fast can look forced. |
| Generic anchors | “learn more”, “this tool”, “website” | Normal mix for editorial mentions and PR pieces, helps keep anchors balanced. |
Where anchors usually point in SaaS
We normally spread links across product-led pages and “evaluation” pages. That includes pricing, integrations, alternatives, feature pages, and category pages. Blog content supports relevance, then internal links push the buyer pages.
Link attributes we track
You will see a mix of dofollow and nofollow links in most SaaS niches. We track link attributes (dofollow, nofollow, sponsored, UGC) and the live URL so you can audit delivery.
Examples of SaaS link placements
Below are safe mock examples that show what placements look like. They mirror common SaaS placements: list posts, editorial mentions, integrations, and data-driven PR. When you publish real examples, you can swap these with screenshots and blur the URLs.
Example 1: “Best tools” list placement
Target page: /pricing/
Anchor style: brand or URL
Example 2: Editorial mention inside a guide
Target page: /features/
Anchor style: topical or partial match
Example 3: Integration page mention
Target page: /integrations/
Anchor style: brand
Example 4: Data-driven PR mention
Target page: /research/ or /blog/
Anchor style: URL or generic
Best-fit plan for SaaS
If you want one plan built for SaaS funnels, start with the SaaS package. It pairs editorial links and outreach with placements that support “best tools” visibility, alternatives pages, and core product pages.
Best-fit package
Built for SaaS keywords, product-led pages, and category SERPs. Includes planning for anchor mix, link velocity, and reporting.
View SaaS packageService pick 1: Unlinked mentions
SaaS gets mentioned all the time. Turning those mentions into backlinks is a clean win that also supports brand trust.
Unlinked mention link buildingService pick 2: Resource page links
“Best tools” pages, roundups, and curated resource pages are where SaaS buyers compare options.
Resource page link buildingSaaS link building FAQ
Short answers to the questions SaaS teams ask before they buy link building services.